17-19 SEPTEMBER, 2025 | IEC | KYIV | UKRAINE

17-19 SEPTEMBER, 2025 | IEC | KYIV | UKRAINE

Post Show ReportInterCharm Ukraine 202418-20 September

POST SHOW REPORTInterCharm Ukraine 202418-20 September

Key figures

5 803 sq. m

Expo area

367

Exhibitors

83

Newcomers

4 000

Brands

860

New brands

124

Ukrainian manufacturers

17 343

Visitors

292

Retail chains buyers, salon and clinic chains

23

Conferences and championships

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General partner

Hydropeptide is a brand of professional cosmeceutical from the USA, which uses the science of epigenetics in the creation of its products. This is the most rewarding and effective professional line, which has more than 40 awards in the field of cosmetology in the USA.

Visitors

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17 343

Visitors

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43%

New visitors

Visitors’ Occupation

6423 Beauty salon | hair salon
2561 Private cabinet
472 Medical clinic
381 Manufacture of perfumery and cosmetics
374 Beauty school | training center
267 Perfumery and cosmetics store chains
227 Retail of beauty salon products
174 Manufacture of products for beauty salons
139 Official distribution of products for beauty salons
139 Wholesale trade (with a wide range of products)
106 Official distribution of perfumery and cosmetics
51 Hotel | Sanatorium | SPA
49 Fitness Center
48 Manufacture of household chemistry
44 Manufacture and distribution of raw materials and packaging
19 Pharmacy retail
14 Medical equipment store

*The results are based on the responses of 11 488 visitors

Profile

2191 Cosmetologist | Dermatologist | Doctor
2031 Nail specialist
1937 Head of beauty salon | Clinic
1886 Hairdresser | Barber
1589 Makeup artist | Brow specialist | Lash maker | Lami maker
967 Marketing specialist | Manager
757 CEO of the company
325 Administrator of beauty salon
321 Massage therapist
318 Sale consultant
311 Podiatrist
271 Procurement specialist
193 Hair removal specialist
169 Permanent makeup artist
75 Trichologist

*The results are based on the responses of 13 341 visitors

Work experience

30% More than 10 years30% 2-5 years20% 5-10 years17% Up to 1 year6% Student


Exhibition Outcomes

69%

Received an information about new products and equipment

49%

Executed procurement for the business

42%

Attended conferences | master classes

38%

Compared offers from different suppliers

35%

Found new partners | suppliers

31%

Found a specific product | equipment

30%

Held meetings with current business partners | suppliers

Visitors’ Reviews

91%

recommend the exhibition for their colleagues

87%

consider that the exhibition is an important tool for business development

81%

execute procurements following the agreements concluded at the expo

BUSINESS CONNECT PROGRAM

The Business Connect Program offers a free service for procurement specialists aimed at finding new partners and suppliers

189

Retail chains, salon and clinic chains

292

Buyers

Companies’ field of activity

43 Online stores of professional cosmetics
22 Retail of perfumery and cosmetics
21 Chain stores of perfumery, cosmetics and household chemistries
14 Offline stores of professional cosmetics  12 Wholesale trade of perfumery, cosmetics and household chemistries
11 Retail of professional cosmetics
10 Beauty salon chains
9 Medical centers
8 Offline stores of perfumery, cosmetics and household chemistry
6 Wellness & SPA Centers | Hotels
6 Pharmacy chains
5 Online stores of perfumery, cosmetics and household chemistries
4 Wholesale trade of professional cosmetics
4 Cosmetology centers
3 Medical equipment stores | Medical stores
3 Marketplaces
2 Beauty store chains of professional cosmetics
2 Retail store chains
2 Fitness Centers
1 Theater

Companies by regional distribution

106 Northern Region
25 Central Region
21 Western Region
13 ​Southern Region
2 Eastern Region

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Exhibitors’ profile

124 companies

Cosmetology, permanent make-up

61 companies

Hairdressing art

49 companies

Nail service, podiatry

34 companies

Professional Make-up

77 companies

Perfumery and cosmetics for retail

6 companies

Contract manufacturing

19 companies

Packaging and raw materials

Objectives of participation

95%

find potential customers

80%

maintain contacts with existing clients

67%

highlight the company’s resilience in times of war

66%

sale of goods and services on-site

58%

identify the customers’ needs

58%

present new products | brands

57%

analyze the market

47%

showcase products offline to facilitate sales online

Exhibitors' Reviews

77%

found new customers

33%

achieved agreements regarding the conclusion contracts

Conferences and master classes

24Events

1 758Participants

181Speakers

Cosmetology and Massage

✦ CosmoTech: innovation solutions for beauty and healthy skin✦ The days of Fillerology ✦ Strategy of antistress in the field of rehabilitation and aesthetics. Beauty-coping✦ Marathon on massage technics from Course Plus✦ Championship on cosmetology: The best beauty professional✦ Championship of Ukraine on depilation 2024

Hairdressing Art

✦ Congress on curling techniques for hair specialists✦ Trichology forum ✦ XXVII Championship of Ukraine on hairdresser art

Professional make-up

✦ Master Class Insta Icon by Egor MUA✦ ÉLAN BEAUTY MAFIA✦ XXVII Championship of Ukraine on make-up

Nail service and Podology

✦ Kyiv Nail Congress✦ PodoSummit✦ XXVII Championship of Ukraine on nail aesthetics

Manufacturing technologies

✦ Seminar: Legal developments in the field of aesthetic medicine✦ Seminar: Grants for expanding of beauty industry in Ukraine and abroad✦ Conference: Cross-Industrial experience for the beauty sector✦ Seminar for buyers ✦ Workshop: Modern experience and role of the administrator in a beauty salon✦ Conference: 7 Key steps for opening a beauty salon✦ Training: From application to grant

Management and Marketing

✦ XIX specialized conference Beauty TECH: Innovation in manufacturing - Raw materials and technologies✦ The conference: New regulation on cosmetics in Ukraine

Partners

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Photo report 2024

Exhibition video 2024

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