- What do fashion, social media and consumer behaviour dictate?
- Forecast of growing trends (skin trends, new hardware solutions, eco and minimalism).
- How can businesses adapt in a few months and make 2026 profitable for their business?

- What services will be relevant in 2026?
- How to revise the price list so as not to lose profit and customers?
- Examples of ‘audits’ from the practice of salons.

- Skills that will be a must-have in 2026: technical, emotional, digital.
- What specialists will help your salon grow, not just fill the schedule.
- Why did soft skills come to the fore and how to check them during the interview?

- Which brands and suppliers meet the requirements of the future market?
- What to look for when choosing training centres, cosmetics and equipment suppliers?
- Examples of win-win cooperation in beauty.

• How to plan for growth without burning out in operations
• Key investments in 2025 that will deliver results in 2026
• A crisis plan for unexpected changes

• What service standards will become must-haves?
• Personalisation, speed, digital – what needs to be implemented now
• How to train your team to adopt a customer-first mindset

• CRM systems, online booking, customer analytics – not optional, but essential
• Which technologies should be implemented by the end of 2025?
• Tools that save time and money for business owners